Creative Side and Waterside will be the two tracks on the AA single and the launch gig is at the popular Dylans’s in Criccieth on Friday 11th March. The two tracks demonstrate SERA’s diversity and will appeal to those who love a warm, approachable sound and ear worm hooks. Baylen Leonard from Amazing Radio/BBC Radio 2 played her most recent single ‘Carry Me’ and said that he will be playing more if that track was anything to go by. So we imagine he will be as keen as we were to hear these newly recorded songs.
But Baylen wasn’t the only fan of the song, ‘Carry Me’. It has been on the BBC Radio Wales playlist all through December to early January 2016 and she was also their 'Artist of the Week.'
SERA is a bilingual singer/songwriter from the North Wales town of Caernarfon who has released a number of Welsh and English albums and EPs. Since moving from the piano as her main instrument to the guitar, SERA is developing a different sound, with her last couple of EPs walking the country/folk line. Look out for her new album in May 2016, which she recorded with producer Eddie Boogie, (Eddie Al-Shakarchi) that has a distinct Americana feel to it.
No stranger to success, SERA's songs have been played across the UK, and her song ‘Melody’ has also been used in numerous ad campaigns, in the SKY show 'Stella' and in the BAFTA Cymru winning independent film ‘Dancing in Circles. ’ SERA was also a finalist in the Song for Wales (Can i Gymru) TV show in both 2009 and 2015.
A popular solo festival act, SERA has played at Sidmouth Fringe, How the Light Gets, Focus Wales, Wakestock, Festival Number 6 and more. SERA has toured in America, and also has a Masters Degree in Screenwriting and writes a music column in the North Wales Daily Post, as well as organises various music and arts events with CEG, a musicians’ collective.
This year catch SERA playing at the Scouservarious Gala concert in Liverpool in January, supporting Kathryn Roberts and Sean Lakeman at Blue Sky in Bangor in April, playing a headline slot at Focus Wales in May, as well as a busy tour of festivals and gigs throughout the summer.
This is what SERA says about working with Folkstock and the songs she is releasing on the independent label.
“I really admire the passion and fresh approach to music by Helen and Folkstock. The music Folkstock releases is always authentic and full of heart. I'm thrilled that Helen can see those same qualities in my music also - something that has always been so important to me when making my music. I'm excited and honoured that two of my tracks from the forthcoming album will be released by Folkstock as a Double A side single release. The songs show two sides to my music and my album. Creative side being an up-beat, hooky Americana song on guitar, with the piano-led Waterside showing the more emotional and expressive tone also on the album. I believe Folkstock can help introduce my music to a wider audience, and it feels amazing to be a part of of the Folkstock community of artists.”
“Sera… the piano playing of Sara Bareilles crossed with Joni Mitchell’s songbird twang and guitar playing, with a pinch of the more animated and upbeat vocals of Amanda Palmer” - Manchester Evening News
“The delicate arrangements and lush vocals on this heart-warming folk pop song are surely guaranteed to put a smile on your face” - Tom Robinson, Fresh On The Net
”An absolute breath of fresh air…perfect and untouchable.” - Musicosis
“She demonstrates a controlled dignity in her presentation that is positively refreshing in these times of over the top Saturday night theatricality.” - 4/5 Bluesbunny
“Together with the likes of Paper Aeroplanes, Ivan Moult and Al Lewis, Sera is another name that can be added to the current crop of Welsh talent.” - A Musical Priority
“…inventive musical arrangements that vary from upbeat folk-rock to piano-driven ballads and acoustic, rootsy songs…” - Alan Cackett, Maverick Country